Who, what and where?

The SALT team

The essence of SALT…

Born from a deep-rooted love of the Norfolk coast and a desire to share its wildness and beauty with others, SALT is a holiday company like no other.

Based in a converted barn on the Estate in beautiful Holkham, and stemming from 25 years’ experience, we at SALT offer visitors the opportunity to stay in exceptional retreats and immerse themselves in a truly sensory holiday. It’s all about the taste of the wind, the sound of the waves, big skies and open spaces, the rhythm of the seasons and the ebb and flow of the tides.

Our growing team is comprised of passionate people who care about Norfolk’s coastline, immerse themselves in all things Norfolk and have a deep sense of belonging.  Here’s a little about us…

Amanda Howarth - SALT Homeowner Team

Amanda Howarth, SALT Homeowner Team

A BIT ABOUT ME... From the Vale of Belvoir to the West Norfolk coast I have had a long and varied career in property from development to an advisory and recruitment capacity. I love sea kayaking on the still evening waters at Heacham beach with a beautiful west facing sunset backdrop. Along with perfecting my cottage garden and a passion for vibrant flowers, I enjoy family time and dog walks on the beach are a must, cycling to the local pub in the pretty hamlet of Ringstead for Sunday lunch.
BEST BEACH... The best local beach for me is Heacham, a short walk from my home with kayak in tow, there is always a quiet spot, great for sea kayaking and enjoying the west facing sunsets with a glass of bubbles.
TOP PICNIC SPOT... Visiting Holkham Park for picnics (when not at the beach!), it's great for the whole family to enjoy with the adventure playground and watching the red deer from afar. The Reindeer safari at Snettisham is a great place to take the grandchildren too.
SATISFYING STOMP... Although there are lots of coastal paths to choose from, along the coastal path at Brancaster is a favourite on breezy day. I do love a stomp along Holkham beach with my loyal Spaniel who loves nothing more than bounding around the vast sandy beach, dunes and paddling through the inlets after snuffling his way through the woodland.
HERITAGE HOT SPOT... Exploring the walled gardens at Holkham is a great experience and the ruins at Castle Rising, the snowdrop walks at Walsingham are definitely worth a visit too.
FOODIE FAVOURITE... Foodies, one of my favourites for a special evening is The White Horse at Brancaster Staithe, enjoying local seafood with a fantastic panoramic view of the salt marshes and harbour from the sun terrace.
WHAT'S ON MY CALENDAR... Sandringham Flower Show is another favourite day out in July. There is so much going on - Royal spotting, lots of outdoor events, show gardens and plants galore! Also the Game & Country Fayre is good fun, always lots to see and with the gorgeous backdrop of Sandringham House.
SEASONAL NORFOLK HIGHLIGHT... One of my favourite trips is from Morston Quay to see the seals at the mouth of Blakeney harbour with Beans Boat trips and a chance to get up close to the resident Grey seal and Common Seal colonies, absolutely stunning.
DREAM SUNDAY MORNING... Breakfast in the garden, a walk along the promenade and to Old Hunstanton through the rolling sand dunes with friends, followed by a bacon roll at the Boathouse Café!

Lucy Downing - SALT Brand Manager

Lucy Downing, SALT Brand Manager

A BIT ABOUT ME… Born in Norfolk, I enjoy nothing more than heading out for a walk at Holkham with my husband, children and collie, Tilly. I love foraging, perusing local farmer’s markets and attending as many of our county’s fabulous festivals as I can.
BEST BEACH… It has to be Holkham. I love its wide, sweeping sands, sense of remoteness and huge skies. I’m particularly fond of it come winter.
TOP PICNIC SPOT… Each summer, a group of girls (with kids in tow) have made a habit out of hiring a beach hut at Wells-next-the-Sea. We arrive early enjoy frolics and a fabulous picnic before watching the sun go down. It’s definitely a highlight on our calendar and makes for the best picnic spot.
HERITAGE HOT SPOT… I find Felbrigg Hall has an original charm, which could be due to its relatively modest scale. My favourite element is the walled gardens, where locals tend to their own allotments. What a place to garden.
SATISFYING STOMP… Walsingham in spring time takes some beating. The carpet of snowdrops is simply beautiful – as are the cakes in the nearby tearoom!
FOODIE FAVOURITE… Locally farmed and harvested oysters eaten at The White Horse in Brancaster Staithe whilst gazing out to Scolt Head Island.
WHAT'S ON MY CALENDAR… The North Norfolk Food and Drink Festival at Holkham each September. Located in the walled gardens, its premise of celebrating truly local food and drink and supporting newly formed and small producers makes it a very special event indeed.
SEASONAL NORFOLK HIGHLIGHT… Heading out, mid-winter, on a boat from Morston to see the newly born seal pups basking on the sands of Blakeney Point. Nothing beats it.
DREAM SUNDAY MORNING… Crush Granola with yoghurt and berries, followed with a freshly baked croissant from Bread Source Bakery. Accompanied by homemade jam and a cup of Grey Seal coffee. All in bed, before heading to Holkham for a spritely walk to blow the cobwebs away!

Tom Ellis - SALT Director

Tom Ellis - SALT Director

A BIT ABOUT ME... I am the middle son in the family business and a Norfolk boy; born and bred. I love property, Norfolk and people so feel very lucky to be working in our holiday cottage business. My wife, my baby boy Oskar and I love spending our time exploring everything Norfolk has to offer; amazing countryside and beaches, fantastic food and drink and world class heritage.
BEST BEACH... Wells to Holkham stretch – through the forest one way and along the beach back. Absolutely world class.
TOP PICNIC SPOT... A difficult one as we have so many hidden gems. I love the East Coast for a quiet spot and walk; Waxham is one of the best.
HERITAGE HOT SPOT... Houghton Hall is beautiful and they have really interesting events and shows; a walk around the grounds, a visit to one of their exhibitions and lunch at the Dabbling Duck in Great Massingham (10 mins away) is such a great day.
SATISFYING STOMP... I love a visit to see the seals so a boat trip and walk up at Blakeney is always top of my list.
FOODIE FAVOURITE... Morston Hall with its Michelin star is tough to beat for those special occasions. The Morston Anchor pub a few doors down is great too; a bowl of Norfolk mussels and chips with a pint of local ale is tough to top.
WHAT ON MY CALENDAR... Cromer's New Year's Day fireworks are a great way to start the year. The Jolly Sailors beer festival in Brancaster Staithe in June is always fun too.
SEASONAL NORFOLK HIGHLIGHT... Christmas lights switch on in Holt – I am a sucker for anything Christmassy, especially when mulled wine and mince pies are involved!
DREAM SUNDAY MORNING... A walk on Holkham beach followed by a lazy brunch at The Victoria.